When an e-mail is sent by the Pilot Solution server with its automation rules, an event will be created in the lead sheet notifying when the e-mail was sent correctly as well as opened.
Now you can get control of your sales funnel!
This functionality will allow you to know where you have to focus your efforts to improve your conversion rate.
You will have the possibility to target easily, each one of the lists based on more than 20 attributes in order to send the appropriate message to the appropriate person.