Ford Motor Company chose Pilot Solution as its Corporate CRM for its entire Ford and Lincoln dealer network in Mexico. 

After a bidding process which lasted more than a year, the Mexican company chose Pilot as its new integral CRM. It will be operational by mid 2022 all over the country.  

Six world-class companies participated in the bidding process, which underwent a very demanding evaluation process in the technical, commercial and marketing areas. It also had the consensus of the whole dealer network, that endorsed the election of Pilot as the main CRM. They considered Pilot a user-friendly tool, powerful and easy to integrate with any data channel. Besides, it allows you to have online reports which give you real-time and specialized information in the automotive industry.  

“We found in Pilot an ecosystem of solutions which fulfills the automation needs of the current digital market and it adapts to the future needs, the one that accompanies 360° all the processes that a dealership requires. It is an avant-garde tool, efficient and user-friendly for the sales and after sales teams of a dealership” highlighted Ford Motor Mexico Marketing and Products Strategy Management.  

With Pilot implementation, the entire Ford and Lincoln dealer network will start a new stage in the Lead Management processes with a specialized platform in the automotive industry, with a simple UX design and in constant evolution. 

We are proud to have been chosen the CRM for such a prestigious and demanding network like Ford and Lincoln. Another company that joins the many that have found Pilot as a modern, specialized, powerful tool and mainly, that works and shows results in LATAM.